Investors can’t be reassured that the company won’t be surpassed by another competitor next month or next year. Combined with all the other unpredictable variables, the whole business model is of questionable longevity. Finally, Uber is heavily dependent on the internet.Many drivers have been accused of harassment and abuse. However, their behavior is unpredictable and the company’s image is hurt every time a new story reaches the news. They are essentially Uber’s brand ambassadors 24/7. Uber is heavily dependent on its drivers.In some cases, the operating costs they have to cover are so high that the room for profit is minimal. Drivers are not very happy with their earnings.There are no huge start-up costs like owning a car fleet or operating stations. The competition is rising as the concept of the app is pretty simple.This ensures that the service is always top-notch as drivers are always trying to improve their ratings. Finally, Uber riders have the ability to rate their trip and the driver.When a driver is working Saturday night shifts, the price of each trip he completes is going to be significantly higher. Uber has managed to keep the drivers happy by utilizing a system where the price of a route changes based upon the demand. Not only that, but they have to wait even longer for the taxi to arrive. Customers usually have to pay double or even triple the amount depending on the city, the time of the day, etc for the same route when using a taxi. This was Uber’s key strength when it was originally launched, and still is the company’s ace. Lower prices compared to all other transportation services.They are the biggest company in the ride-sharing market with more than 80 million active users. They are already offering their services to more than 50 countries and growing. They are the benchmark to which every similar company is compared to. They are essentially the synonym of ride-sharing. One of Uber’s bigger strengths is the huge brand name it has created.Uber Threats 2021: Uber Strengths 2021:.
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